ICONIC BRANDED DESTINATION | PREMIUM RETAIL | MERCEDES-BENZ INSPIRED LANDMARK | MEYDAN'S STRATEGIC LOCATION.

KEY HIGHLIGHTS

• Premium retail spaces within a landmark development
• Part of Mercedes-Benz Places, Binghatti City
• Approximately 341-metre iconic tower
• Prestigious Meydan location
• Grand Promenade designed for pedestrian activity
• Landscaped walkways and shaded spaces
• Water features and curated art spaces
• Smart mobility infrastructure
• EV charging facilities
• Surrounded by premium residential communities
• Contemporary luxury architectural environment

ROI POTENTIAL

• Potential for premium rental income from established retail and F&B operators
• Strong demand potential from an affluent residential catchment
• Luxury positioning can support premium tenant profiles
• Landmark architecture can enhance resale and leasing appeal
• Grand Promenade can contribute to customer engagement and footfall
• Proximity to Downtown Dubai supports business accessibility
• Meydan's continued development may strengthen long-term commercial demand
• Future-ready infrastructure adds to tenant and investor appeal
• Potential for capital appreciation as the surrounding community matures

WHY INVEST IN RETAIL AT VISION ICONIC?

• Luxury Customer Base: The branded residential environment can attract affluent residents and visitors, supporting premium retail concepts.
• Iconic Address: A landmark 341-metre tower provides a strong identity and positioning for businesses.
• Meydan Growth: The surrounding district continues to evolve as a major residential, lifestyle and commercial destination.
• Lifestyle-Focused Environment: The Grand Promenade and landscaped public areas are designed to encourage social interaction and pedestrian movement.
• Branding Advantage: Mercedes-Benz-inspired architecture provides the project with a distinctive premium identity.
• Strategic Connectivity: Convenient access to Downtown Dubai, Business Bay, DIFC and major road networks.
• Future-Ready Destination: Smart mobility solutions and EV infrastructure enhance the project's long-term appeal.
• Multiple Commercial Uses: Suitable for F&B, boutiques, beauty, wellness, specialty retail and premium services.
• Long-Term Investment Appeal: A combination of location, branding, limited premium retail and surrounding development may support capital appreciation.

LOCATION ADVANTAGES

• 15–20 Minutes – Downtown Dubai / Burj Khalifa / Dubai Mall
• 15–20 Minutes – Dubai International Airport
• 20 Minutes – Dubai Marina
• 20 Minutes – Jumeirah Beach
• 20 Minutes – Dubai Festival City